An Ineffective $6.3 Billion: Can Microsoft Get Its Online Ad Business Together?

Microsoft just wrote off nearly all of the $6.3 billion it paid for online advertising technology firm aQuantive back in 2007. It’s an admission that the purchase hasn’t worked out well– stark comparison to Google's success with its purchase of DoubleClick back in 2007.

Microsoft announcement:
Microsoft completed its acquisition of aQuantive on Aug. 13, 2007, in an all-cash transaction valued at just over $6.3 billion. While the aQuantive acquisition continues to provide tools for Microsoft’s online advertising efforts, the acquisition did not accelerate growth to the degree anticipated, contributing to the write down.

I would not count Microsoft out as Bing-powered searches are up according to figures out today from Experian Hitwise add to it that Microsoft said that revenue per search on its Bing search engine is rising.
According to the report on Techcrunch:
Bing-powered searches accounted or 28.12 percent of all searches for the last month, up 1.33 percentage points or a rise of 5 percent. Yahoo’s share was 14.95 percent and and direct Bing searches were at 13.17 percent, increases of 3 percent and 7 percent, although in real terms about .5 percent for Yahoo and nearly 1 percent for Bing.

Adobe Ends Flash in Android 4.1

Adobe announced it will not support Flash Player browser plugin for Android 4.1 and onward.

 Jobs  was right in his open letter to Adobe as far as Flash was concerned.Whether Jobs was only right due to the fact that iOS dominates the mobile platform given it the ability deny the Flash Player in the browser, thus making impossible to achieve the needed usage to justify the support of the platform or Flash is in fact a 'relic'.
In  Nov 2011, Adobe announced HTML5 is the future.
Now it is the end of the line for Flash on the mobile devices. Adobe announced one will no longer be able to install it from the Google Play Store after August 15^th.

What are your thoughts? Is Adobe calling it quits too soon?